The Importance of TikTok in Business

Video sharing platform, TikTok, has taken the business world by storm with its unique algorithm and large user base.  You may not typically think of TikTok when it comes to helping you with your business, but at DMC Atlanta, we have learned it is the perfect platform with changing business trends.

When you think of TikTok, you probably think of it as Gen Z’s greatest contribution to connectivity and business, however, it has a bigger reach with many different audiences and is a great place to use its capacities to your advantage.  Let’s explore how it will assist us as a new wave of technology in marketing!

TikTok has a unique algorithm that is different from its counterparts.

The app uses machine learning to show you a personalized feed known as a “For You” page that is different for every user. You may have a very different For You Page than your colleagues based on what you typically watch, share, search for, and interact with. TikTok is more precise and personalized for each individual user and will only show you what interests you.

Why should businesses use TikTok?

TikTok will give you access to an audience that other platforms don’t have. While it is typically not viewed as a business platform like its counterparts, LinkedIn or Indeed, that is precisely why it is good for business. Investing time into building your audience will pay off with consistent effort and valuable content. As you create content that is geared towards your target audience, you will become more relevant on the app with the audience you want. Take for example this trending video of a Day in the Life at DMC Atlanta – this not only shows you a day in the life in our office, but follows a recent trend. 

Exposure is valuable when using TikTok for business.

At DMC Atlanta, we have learned that with more exposure and specialized content, the better chance we will have at being successful using TikTok for business. More exposure will help us in gaining customers, building overall brand awareness, and retaining customers. It can also be a great tool in helping us recruit for our company while giving individuals a fun look into our office culture. Businesses that get in early and post consistently relevant and trending content are extremely likely to be rewarded short-term and long-term, as TikTok is a quick result platform in how people will interact quickly. This means you could go viral at a moment’s notice, especially when you create fun, engaging, and trending videos. 

TikTok isn’t going away anytime soon.

It is important to note that TikTok has a hold on users and is rapidly growing. The platform is so successful that other social media platforms feel threatened by the competition and are taking steps to keep up (we’re looking at you, Instagram Reels!) with the changing times. And if you think that your target audience isn’t on TikTok yet, you’ll enjoy knowing that recent data shows social platforms now span multiple generations and serve millions of businesses as a marketing tool, and the same is to be expected with TikTok.

As it’s ever-evolving, the app is becoming a business and recruiting tool where DMC Atlanta is excited to share content. Make sure to follow us on TikTok to see us conquer the app’s hit trends and share our own business content!