Sales, Robots, & Globalization: Escaping Obsolescence

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Tagged:  hidenews
In this modern generation, the dreams of “one day” and “big kid jobs” look far different than they once did. More and more, we are seeing young adults shy away from traditional fields of medicine or law, instead opting for more complex fields that were not even accessible as a major 10 years ago (hello, social media management)! One of the most popular college degrees in 2019 is Communications, but what does this mean post-graduation? Where can someone go after studying modern communications for 4-6 years? What’s next career-wise for the generation who has grown up never knowing a time without cell phones or wi-fi? The answers are limitless, and a background centered on people is the most important thing a young professional can have.

At DMC Atlanta, we do “face-to-face sales. In specific, retail-based sales. No telemarketing, and not door-to-door cold calling. For our clients, it’s about high-volume, big-box retail traffic. Our focus, in alignment with their vision, is about creating a personal connection to ensure life-long customers, not about creating more impulse buyers.” Put simply, face to face sales is all about people. We are passionate about working with people, interacting with teammates and customers, and hearing the stories of others. Face-to-face sales are the one career path that can’t be globalized or made obsolete; in essence, it is robot-proof. One on one communication and human connection cannot be replicated through algorithms or technology, making this one of the only assured paths. Obviously, nothing in life is guaranteed, but people skills and human empathy will always be in demand…HIGH demand, especially as our world continues to evolve technologically.

But what is the stigma around sales? Here at DMC Atlanta, we know that ignorance is not bliss. We acknowledge the attitude around this career, but we actively work to change it. To some, the drive for human connection that lives in the sales world looks phony or manipulative, but that could not be further from the truth. Sales are not about manipulating people into reaching your goals, but rather connecting with someone and detecting the true desire within them. Sales are not all about selling products; it’s about selling peace of mind, security, comfort- all of the things humans crave beneath the physical product.

Still, the stigma around sales prevents people from pursuing the field and pushes parents to steer their kids away from the ever-present career opportunities. Something we often hear from people concerned for middle-class American jobs is, “no child of mine will have to do face to face sales.” This statement is a clear sign of misunderstanding and confusion about business, when in fact, every company operates and thrives in direct correlation to the strength of its sales. Modern-day, face to face sales don’t mimic the debauchery of Wolf of Wall Street or the manipulation of Wall Street. Our main priority is in the title- face to face. If the heart of sales lived in a desire to manipulate, we would rest behind desks, punching numbers on a phone, and speaking from a script. That’s not how we do it here at DMC Atlanta. We start our mornings with a simple reminder of why we are here- people.

The sales industry is on the up and up, and now more than ever, sales is an optimal career choice for America’s young professionals. In response to this stigma, the industry tends to fall on other words, completely shirking the title of “sales” in an effort to avoid judgment. Today, we are ending that. We are DMC Atlanta, and our focus is face-to-face sales, our passion is people, and our future is promised.

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Chris Auwarter


Chris grew up in a small town in NY and runs an office in Dallas, TX.  He is a proud Cleveland Browns Fan.  Seriously.  He is.

Chad Harpole


Chad Harpole started in the company in Austin, TX.

Sofin Rajwani

Account Manager

Sofin was born and raised in India, then made his way to the States to further his education. He loves to dance and is often seen busting a move around the office here at DMC Atlanta! 

Julia Copeland

Human Resources Recruiter

Julia was born in Iowa, but her dad's job moved her family out to the suburbs of north Atlanta. From there, her love for lemonade and the word "Y'all" grew.

Jenna Huss

VP of Development

Jenna is DMC Atlanta's VP of development. She is one of the smartest people we know, but she has no idea how loud she is.

Mike Figueroa


Mike was born in New York, NY but raised in Atlanta, GA and attended the State University of West Georgia.

Adam McNally


Adam  was born in Washington D.C. and grew up in a small town in southern Maryland. He loves this business because it's purely based on performance.

Alethea Burke


Alethea was born in Alaska, spent most of her childhood in Florida, but claims Atlanta as her home. Occasionally Adam hides in her hair when Jenna is being really loud.

Austin Owen


Austin was born and raised in Atlanta. He has traveled the US in search of the perfect protein shake.

Tia Maiello

Human Resources Recruiter

Tia grew up in a tiny town in Upstate New York and loves being a part of DMC Atlanta's growth. We love it when she says "calendar."  

Shilan Parham


Shilan was born and raised in Iran, moved to China, and lived there for 8 years. She always had a dream to move to the United States, as it is the land of opportunity.

Kenneth Burke

Account Manager

Ken was born and raised in upstate New York, and his true personality is just as colorful and awesome as part of his upbringing, where he worked with traveling carnivals!

Ganessa Pickens

Assistant Manager

Ganessa is from Riverside, CA, but we are slowly converting her to sweet tea.  She has mastered the non-duckface selfie.

Andres Campanucci


"The Nucci" is a native of Buenos Aires, Argentina. If you don't like him, it's you, not him.  He's awesome.

Adam Dorfman

President & CEO

Adam founded DMC Atlanta in 2003. He is a bourbon and food snob who loves his family and live music. He is also a proud "Headblade" proponent.

Leon Butts

Account Manager

Leon was born in Bayamon, Puerto Rico and raised by a single mother with 17 siblings. Leon has always had a competitive spirit and a natural when it came to athletics, especially wrestling.

Michael Cosper


Michael was raised south of Atlanta. He is a rabid UGA fan who runs our team in Nashville with his wife, Vianca. Go Dawgs!

Rae Stafford

Human Resources Manager

Rae has been a part of the DMC Atlanta team since 2012. She is head of HR and has an unnatural love of queso.

Dan Bazuin


Dan was raised in a northern Michigan, runs an office in Detroit, and has the nickname "Bear Claw." Dan joined our team after a couple of years in the NFL. 

Savanah Hart

Human Resources Recruiter

Savanah is an Atlanta native who graduated from Valdosta State.  If you thank her for something, you will immediately know she worked at Chick-Fil-A