DMC Atlanta Responds to the ALS #icebucketchallenge

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DMC Atlanta President Adam Dorfman Responds to the ALS #icebucketchallenge

Throughout the two weeks leading up to August 16th, I received several "nomination" (i.e. dares/bets/challenges/bechawontdoits) to take on the #IceBucketChallenge to raise awareness and money for the ALS Association. The challenge is simple - someone dumps a bucket of ice water on their head and nominates a few other people either to do the dare or donate money to the ALS Association.  

The concept seemed like a pretty cool idea, and I had all intentions of donating - and said I would accept the challenge when I had time.  I was traveling a good bit, didn't make it a priority, and, quite frankly, REALLY did not want to dump a bucket of ice water on my head.  My thought was - if I donate, I don't have to do the dare, right?

My mind changed on Friday August 15th.  I was invited to speak at a leadership development conference in Toronto, Canada, along with some good friends I have made over my 12 years in the direct sales industry.  While catching up over a couple of drinks with my friend Katie, one of the people who had nominated me, she started giving me a hard time for not following through, at which time I proceeded to tell her all my "reasons" that I "hadn't gotten to it" - when it dawned on me that I was, for lack of a better way of putting it, completely full of it and just making excuses.

Earlier Friday afternoon I had seen that Bill Gates accepted the challenge (in addition to making, what I would imagine to be, a VERY sizable donation) and proceeded to challenge some heavy hitters to accept the challenge as well.  Once the conversation started, I quickly asked myself, "who the hell are you to say you don't have time to do this if BILL FREAKING GATES can make the time?"  

I decided to follow the advice that I am constantly giving my team - If you're going to do something, do it big, call your shot, make no excuses, ask someone to hold you accountable. My friend Vera and I made the decision right then to accept the challenge, donate, challenge others, and do it in a big way - by asking our Keynote Speaker, former Navy S.E.A.L. and bestselling author Eric Greitens to be the one to dump water on our heads.  Once I asked Eric, a man of INCREDIBLE integrity to participate - there was no turning back.  

I hope you enjoy the video. Please consider making a donation to this amazing cause.

One final thought: Leadership, by definition, is influence.  Bill Gates is SO influential that he is able to get people like Elon Musk, Ryan Seacrest, and Chris Anderson to participate and donate. While we may not be able to make so grand a statement as influencing heavy hitters to follow us, we each have a daily opportunity to choose how we influence those with whom we are in closest contact.  Choose your actions and words wisely - you never know when you might change the world one little bit at a time.


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Kenneth Burke

Account Manager

Ken was born and raised in upstate New York, and his true personality is just as colorful and awesome as part of his upbringing, where he worked with traveling carnivals!

Adam McNally


Adam  was born in Washington D.C. and grew up in a small town in southern Maryland. He loves this business because it's purely based on performance.

Sofin Rajwani

Account Manager

Sofin was born and raised in India, then made his way to the States to further his education. He loves to dance and is often seen busting a move around the office here at DMC Atlanta! 

Rae Stafford

Human Resources Manager

Rae has been a part of the DMC Atlanta team since 2012. She is head of HR and has an unnatural love of queso.

Chad Harpole


Chad Harpole started in the company in Austin, TX.

Mike Figueroa


Mike was born in New York, NY but raised in Atlanta, GA and attended the State University of West Georgia.

Chris Auwarter


Chris grew up in a small town in NY and runs an office in Dallas, TX.  He is a proud Cleveland Browns Fan.  Seriously.  He is.

Austin Owen


Austin was born and raised in Atlanta. He has traveled the US in search of the perfect protein shake.

Adam Dorfman

President & CEO

Adam founded DMC Atlanta in 2003. He is a bourbon and food snob who loves his family and live music. He is also a proud "Headblade" proponent.

Andres Campanucci


"The Nucci" is a native of Buenos Aires, Argentina. If you don't like him, it's you, not him.  He's awesome.

Michael Cosper


Michael was raised south of Atlanta. He is a rabid UGA fan who runs our team in Nashville with his wife, Vianca. Go Dawgs!

Ganessa Pickens

Assistant Manager

Ganessa is from Riverside, CA, but we are slowly converting her to sweet tea.  She has mastered the non-duckface selfie.

Tia Maiello

Human Resources Recruiter

Tia grew up in a tiny town in Upstate New York and loves being a part of DMC Atlanta's growth. We love it when she says "calendar."  

Alethea Burke


Alethea was born in Alaska, spent most of her childhood in Florida, but claims Atlanta as her home. Occasionally Adam hides in her hair when Jenna is being really loud.

Jenna Huss

VP of Development

Jenna is DMC Atlanta's VP of development. She is one of the smartest people we know, but she has no idea how loud she is.

Savanah Hart

Human Resources Recruiter

Savanah is an Atlanta native who graduated from Valdosta State.  If you thank her for something, you will immediately know she worked at Chick-Fil-A

Leon Butts

Account Manager

Leon was born in Bayamon, Puerto Rico and raised by a single mother with 17 siblings. Leon has always had a competitive spirit and a natural when it came to athletics, especially wrestling.

Shilan Parham


Shilan was born and raised in Iran, moved to China, and lived there for 8 years. She always had a dream to move to the United States, as it is the land of opportunity.

Dan Bazuin


Dan was raised in a northern Michigan, runs an office in Detroit, and has the nickname "Bear Claw." Dan joined our team after a couple of years in the NFL. 

Julia Copeland

Human Resources Recruiter

Julia was born in Iowa, but her dad's job moved her family out to the suburbs of north Atlanta. From there, her love for lemonade and the word "Y'all" grew.